Search Engine Traffic

One of the most effective forms of internet traffic from a captive audience is search engine traffic.

We should all be familiar with how a search engine works these days, a potential customer goes to a search engine, enters in a keyword or phrase relating to the product they are looking for and click the “search” button. What happens next is where the magic happens and where we all want to be – a search results page appears with listings of websites that offer this product.

Getting into the search engine results page is key to building web traffic, the first 3 – 5 positions within the search engines results page are going to attract the most amounts of clicks, further down the page and following pages traffic from the engine drops off dramatically.